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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01830_Field_OMMC T58.txt
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1996-04-10
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useful. So we worked together until he died.
Q: Tell me a little about Laws of Media , that book
and how that came about.
A: In the early ’70s, perhaps the middle ’70s,
McGraw-Hill got in touch with my father. They had
published Understanding Media , and they said,
“Well, this here book is selling pretty well. Things
have changed a bit in the last five, six, eight years.
We’d like to sell a few more. What about if you
revise the book, bring it up to date?” Well, in the
years before then, let’s see, a few things had